How other companies use 3D | CGI in marketing
Companies like Ikea, Otto and Wayfair have long recognized the benefits and are using 3D | CGI already in their everyday advertising activities. For this we have written our own blog article, which deals with the three giants of the furniture industry and shows the possibilities in the 3D area.
• over 75% in the IKEA catalog are 3D renderings
• Otto invests over 2.6 million in 3D | CGI
• Wayfair builds its own internal 3D | CGI pipeline