USM Haller
3D Configurator

High-end 3D configurator streaming

We developed a high-end USM-Haller 3D configurator for Sebworld, with which billions of different combinations can be configured. The configurator is directly connected to our customer's online shop and uses a technology that roughly corresponds to Unreal Engine Pixel Streaming.

The Unreal Engine 4 game engine was used for this ambitious and innovative project, the development of which was pushed ahead even before the underlying technology was officially "production-ready". So we were ahead of the times at Studio 2038 with this project and were able to provide our customer with a unique and tailor-made high-end 3D configurator.

  • Service

    Consulting | 3D Modeling | Development

  • Input

    samples | reference images | CI Requirements

  • Output

    Unreal Engine Build for Windows

Tailored implementation

The project was created as part of our CGI Consulting, in which the priority is above all on a high level was due to visual quality and expandability in terms of content. The solution was therefore developed in such a way that the content, technical and visual future viability is guaranteed for the next few years. The solution is individually and modularly expandable. A port to Unreal Engine 5, which is scheduled for release in 2022, is already planned.

It is a 100% customized software development. The 3D configurator has generated measurably strong sales since its launch.

On the basis of numerous reference images, numerous details, such as drilled holes and screw threads, were taken into account for a technically absolutely accurate representation. The individual components were individually modeled and can be assembled and adjusted in the application without loading times. Such a level of detail, the sheer scope of the content and the use of numerous features would simply be unattainable with conventional WebGL configurators.

Benefits of the Unreal Engine

  • We can program everything that is also possible in modern video games. There are no limits for your creativity.
  • State-of-the-art graphics through local real-time rendering on machines on site or decentralized via streaming. As long as the user has an internet connection, he can receive and control the interactive stream.
  • Future viability through free expandability - both technically, visually and in terms of content.

Plan your configurator project

This is an individual software development in which numerous technical details and interfaces have to be taken into account. Several months should always be planned for the development. In order to work efficiently and purposefully right from the start, the first step is a detailed project briefing from you with a description of the content and technical requirements. We would be happy to advise you personally and individually on your project!


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