Our largest 3D conversion so far is the motif of the tractor. In order for the print image on the tram to look high quality and sharp, it was necessary to render this high resolution of almost 30,000 pixels. This was the only way we could meet the technical DPI requirements.
Thanks to 3D implementation, the tractor and trailer could be individually textured in the Denner colours. Thus, these motifs fit seamlessly into the brand's corporate design and create a uniform look on the trams.
As the trams in Zurich, Bern, Basel and Geneva have different dimensions, the motifs had to be adapted to the size of each carriage. This meant that individual adaptations were necessary. Thanks to the 3D objects, these could be flexibly adapted and the uniform look was preserved.
Thanks to our smart workflows, we were able to render the motifs in a very high resolution of up to 30,0000 pixels. No photograph or stock photo could have met all the technical requirements in this way.